Our Mission

To launch ten million personalized kidney education journeys  by 2030

Our Founding Story

Why "IKONA" Health

A nod to our founders' Greek roots, ikona represents our vision for a future we aim to build together. We started this company to help patients face uncertainty. As a VA patient and two surgeons, our founders met from two sides of a shared struggle. Today, our multidisciplinary team of scientists, clinicians, educators and engineers are rethinking kidney education using a combination of learning science, storytelling and immersive technology.

Tim's story

Tim Fitzpatrick, CEO, Co-Founder

Tim spent his last eighteen months in the US Navy as a patient. After several surgeries, hundreds of wound care treatments and far too many months spent in isolation, he experienced hopelessness firsthand.

His journey through uncertainty is what he now draws upon to lead IKONA toward fulfilling its mission.

As a college-educated and extensively trained military officer, he still struggled to understand his health. The fact of the matter is health literacy is a real problem for tens of millions of people. The future of patient education must be personalized to each patient's unique needs. Tim started IKONA to build that future— where patients can learn through experience and make better decisions because of it.

Team Leadership

Tim Fitzpatrick

CEO, Co-Founder

Todd Maddox, PhD

Hillary Bekelis, NP

Chief Learning Scientist

Clinical Education

Chris Chmieliewski, NP

Nephrology Nurse Practitioner

Caroline Webb, RN, BSN, CNN

Trish Richardson, MSN

Nephrology Nurse

Learning Program Development

Rory Mitchell

Content Production

Kel O'Neill

Content Production

Blaz Blokar

Lead Software Engineer

Scientific Advisory Board

Our scientific advisors serve a vital role in our efforts to stay at the forefront of kidney health

Yolanda Becker, MD

Director of Kidney & Pancreas Transplant Surgery, U Chicago Medicine

Richard Wood, PhD

Executive Advisor, Complex Chronic Transformation at CVS Health

Marc Leighton

VP of Product, Florence Healthcare

Qasim Ali Butt, MD

Chief of Medicine, Interventional Nephrologist

Kimon Bekelis, MD

Co-Founder, Neurosurgeon

George Kakoulides, MD

Co-Founder, Neurosurgeon


News and media


IKONA Receives $256,000 SBIR Phase I Grant Award from the National Science Foundation

September 18, 2020

Say Hello to IKONA:
The Startup Using VR to Improve Health Literacy, Starting with Dialysis

May 8, 2020

IKONA Awarded Patent For Its Augmented Reality-Based Pill Planner App For Managing Prescriptions

February 20, 2020

Our Partners

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